Just some of the Canva templates created
High profile events need to build recognition and generate a buzz, through bold, consistent messages that are always on brand, and legible on phone. At the coalface, this means creating a lot of graphic content in just a few weeks.
Canva templates are perfect for this, but they can easily look messy and overloaded if you don't adopt the mindset of a graphic designer and copywriter, even under the pressure of stuff done, fast.
Read on to find out how the team at Push Creativity helped a client tackle this, creating custom Canva templates to promote the many, prestigious events held by the Association of Surgeons of Great Britain and Ireland.
This includes training the in-house team to use those templates quickly and confidently, without snapping the core design.
THE CHALLENGE
Every year the ASGBI (Association of Surgeons of Great Britain and Ireland) hosts a programme of essential events for surgeons of all specialisms, including the biggest one on the calendar: May's International Surgical Congress. This sees medical professionals gather from across the world to share knowledge, award prizes and enjoy the host city.
For many years, the approach to marketing was to create new branding for each event. But was it time for a change?
A NEW APPROACH
We met with the team and together hatched a new plan: develop fresh, underlying branding that worked for all types of events on the calendar, year in, year out.
This also needed to incorporate the association's 100 year old heraldic shield, a very detailed graphic complete with knight's helm and colours of gold, red and blue.
THE BENEFITS
Creating a brand for ASGBI Events to show this was a crucial entity in itself, with assets that worked for every congress, symposium and webinar.
Building recognition in the medical profession for ASGBI Events, with every message (social media post, email footer, podium graphic) created from those same assets.
And by not creating a new logo for each event, there would be a significant saving in time and money
FIRSTS TASKS
We streamlined the heraldic logo to make it work better on screen (especially on phones), and added highlights in gold, red and blue to differentiate the three event types the ASGBI organise.
Streamlining the heraldic logo for the events activity, much of which would be seen small-scale, on phone
Crucially, we developed three bespoke backgrounds for all graphics, immediately identifiable by use of those three colours, to be seen on all event material (website headers, signage, screen backgrounds in the main hall, lectern panels, PowerPoints, etc).
The curves of the background graphic echoed the lines of the heraldic shield.
The client found these so useful, they went on to request a fourth background incorporating all three colourways.
The client found the initial three backgrounds so useful, they went on to request a fourth background incorporating all three colours
THE CANVA TEMPLATES
A key part of this work was creating a range of Canva templates. We created six of these to cover the types of messages these events regularly share in social media. Speaker announcements, keynote quotes, prizes, submission deadlines, etc.
The client found the initial three backgrounds so useful, they went on to request a fourth background incorporating all three colours
THE TRAINING SESSIONS
We followed this up with training sessions from the Push Creativity team, with the ASGBI in-house team. This included copywriting and design fundamentals, as well as the mechanics of Canva: going from how to persuade people to act, to how to swap an image in a frame.
The templates include brand kit colours, fixed font sizes (to keep things readable on a phone for the old folks) and grouped and locked items to keep them in place.
Just some of the final templates created
Just some of the final templates created
FACING A SIMILAR CHALLENGE? TALK TO Push Creativity Studios
Want to give your event a big push? Message Angela Montague on Linkedin, she doesn’t bite.And here’s a very rewarding shot for the team at Push Creativity - the branding in use at the opening of the International Surgical Congress.
It was wonderful for our team to see the ASGBI team with broad smiles at the start of the ICS congress
It was wonderful for our team to see the ASGBI team with broad smiles at the start of the ICS congress
Thank you for allowing us to share this case study Association of Surgeons of Great Britain and Ireland
Find more examples of our Custom Canva Templates on our website.
Visit our Custom Canva Template webpage